Strong design for powerful work

From technology to appearance: the design of Staad's excavator

For Staad We developed the design of a new generation of excavators: robust, recognizable and tailored to practice. The challenge? Create a visually distinctive look that both strengthens the Staad brand and supports the daily user in comfort and visibility.

Project details

Client: Staad
Product: Earth moving machine
Type of work: Product design, 3D modeling, visualization, Design DNA
Year: 2023

Staad's excavator

Staad's excavator in action

From heavy-duty earthmoving to intricate site prep, Staad’s excavators are the backbone of every successful project. Positions the excavator as a partner in the customer’s success.

Robust design for the new generation of Staad machines

The STAAD 17W is not a converted machine. but fully designed, developed and produced in the Netherlands as a zero-emission
solution. lt is not just an electric wheel excavator, but a groundbreaking, innovative and future-proof solution. This excavator
is therefore the best choice for a wide range of tasks. This machine offers 9 to 11 hours of continuous operation, without intermediate charging or battery swapping. The design of the machine is optimised for working in tight spaces, with a compact upper structure and innovative boom design. The total swing radius of the upper structure is reduced by 74 cm when compared to a similar excavator.