Strong design for powerful work
For Staad We developed the design of a new generation of excavators: robust, recognizable and tailored to practice. The challenge? Create a visually distinctive look that both strengthens the Staad brand and supports the daily user in comfort and visibility.
Client: Staad
Product: Earth moving machine
Type of work: Product design, 3D modeling, visualization, Design DNA
Year: 2023
From heavy-duty earthmoving to intricate site prep, Staad’s excavators are the backbone of every successful project. Positions the excavator as a partner in the customer’s success.
The STAAD 17W is not a converted machine. but fully designed, developed and produced in the Netherlands as a zero-emission
solution. lt is not just an electric wheel excavator, but a groundbreaking, innovative and future-proof solution. This excavator
is therefore the best choice for a wide range of tasks. This machine offers 9 to 11 hours of continuous operation, without intermediate charging or battery swapping. The design of the machine is optimised for working in tight spaces, with a compact upper structure and innovative boom design. The total swing radius of the upper structure is reduced by 74 cm when compared to a similar excavator.
We’ve won three #iFDesignAward2026 , we are proud on this achievement! The 17W, the Powerbox 300 and the next machine for 2026 were nominated in 2025.
Since February 2026 we can proudly announce we’ve won three awards.
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